More than ever, American buyers want Indian handicrafts. This includes furniture made of mother of pearl (MOP), bone inlay, marble, or gemstones. These handmade treasures make homes all over the US more real, fancy, and artistic.
But if you own a store, work as an interior designer, or want to become an importer in the US, you might be wondering how to start bringing these handmade items from India.
This blog is a helpful, step-by-step guide to starting a business that brings handmade furniture from India to the US.
✅1. Find out what the US market is like for Indian handicrafts.
A lot of people in the US want handmade furniture. Many Americans are now interested in home decor that is unique, artistic, and moral.
Stores that sell home decor in a boutique style are popular market segments.
- Interior designers and stylists
- People who sell on Amazon Handmade and other online stores
- Inlay Furniture is a popular style in the United States right now.
- Decor made of mother-of-pearl
- Tabletops made of marble and gemstones
- Temple Units and Cabinets with Carved Wood
If you know what's popular, you can make sure your products are what US buyers want.
✅2. Pick the Right Product Niche
Don't try to bring in everything. Begin with a niche that is focused and makes money.
Best Product Types:
- Bone Inlay Console Tables and Sideboards
- MOP Inlay Mirror Frames and Chests
- Table Tops with Marble Inlay
- Gemstone Furniture and Decor
Pick based on your market (luxury retail, mid-range, boho-chic, etc.), how much space you have, and what customers want.
✅3. Find Indian suppliers you can trust
What is the key to success? Finding a reliable manufacturing partner in India.
What to Look For:
- A lot of experience exporting
- Proven skill and steady quality
- Support for timely delivery and customization
Tip: Work with a well-known exporter like WAYEXPO, which is known around the world for its high-quality handmade goods and personalized service.
✅4. Know the rules and laws for importing goods into the US
There are certain rules in the US, especially for wooden and handmade goods.
Important Things to Know:
- HS Codes for Customs Declarations
- Certification for wooden items through fumigation or ISPM-15
- Certifications for ethical sourcing and product safety
Talk to a customs broker or freight expert to make sure the clearance goes smoothly.
✅5. Plan Your Shipping and Logistics
- Air freight is faster but more expensive.
- Sea Freight: Cheap for big orders (takes 25–40 days).
- FOB (Free On Board) is a shipping term you need to know.
- CIF stands for "Cost, Insurance, and Freight."
- EXW (Ex Works)
Pick what works best for the size and time frame of your business.
✅6. Planning prices, margins, and profits
Main Costs:
- Cost of the Product (Ex-factory)
- Shipping, Duty, and Customs
- Storage, advertising, and packaging
Ideal Profit Margin:
Handcrafted furniture usually has gross margins of 30% to 60% or more, especially for one-of-a-kind, high-quality designs.
✅7. Set Up Your Sales Channels in the US
Online Options:
- Shopify Store
- Handmade on Etsy or Amazon
- Selling on Facebook and Instagram
Offline channels:
- Work with furniture stores
- Give to interior designers
- Go to trade shows or decor expos.
Don't just sell; help your customers with their design problems.
✅8. Use stories to build a brand
People in the US love stories. Tell people about the art that goes into making your product.
- Show off artisans and how they work
- Take good pictures and videos.
- Talk about how the product is made, like the materials, the skill, and the history.
When shared the right way, "Handmade in India" is more than just a label; it's a luxury experience.
✅9. Make connections, not just deals
The best importers work hard to build long-term relationships with both customers and suppliers.
- Give style tips and help with after-sales.
- Let people know about new arrivals
- Get feedback and change.
We at WAYEXPO believe in growing with our partners. Your success is our top priority.
✅10. Things to Avoid:
- Not Ordering Samples Before placing a big order, always check the quality of the product.
- Choosing Low Price Over Quality: You'll pay more later in returns or damage to your brand.
- Not following the rules can cost you time and money at customs.
A little bit of research can go a long way.
✅Final Thoughts
It can be a rewarding journey, both financially and creatively, to start an import business in Indian handicrafts. You can make a brand that American buyers will love if you have the right product, supplier, and plan.
✅ Let's work together to grow your craft business!
Do you need a reliable export partner who does great work, is honest about prices, and is always there for you?
Email: info@wayexpo.com
Website: www.wayexpo.com WhatsApp: +91 9116348243
✅FAQs
Q1: How much money do I need to start bringing Indian handicrafts into the US?
A: You can start small with an initial investment of $3,000 to $5,000 for sample and trial orders.
Q2: How long does it usually take to ship handmade furniture from India to the US?
A: It usually takes 25 to 40 days for sea freight. Air freight is quicker, but it costs more.
Q3: Is it possible to order custom designs for my brand or store?
A: Yes! We at WAYEXPO are experts at making custom orders for designers and retailers.
Q4: How can I make sure the quality of the product and that it doesn't get damaged while shipping?
A: Always ask for the right export packaging, like foam, bubble wrap, or wooden crates. Use freight options that are covered by insurance.
Q5: Can you bring bone-inlay furniture into the US?
A: Yes, as long as it follows all the rules for legal and moral sourcing. We give you all the paperwork.
